Business Principles

“Success is a marathon, not a sprint. Explore. Indulge a curiosity. You never know where it might take you.” ~ Jeff Haden

While we at LunaGrown may not know your specific business plan or goals, we hope that your business ethics and morals align with ours. This ensures the loyalty, intimacy, and fellowship that we all treasure and that contribute greatly to our success.

LunaGrown believes that all healthy business relationships are built on complete honesty.

The integrity and quality of our product is our foundation.

Every item produced by LunaGrown is tested for shelf stability and follows guidelines set by the FDA. Prior to being offered to the public, all products are taste tested by a carefully chosen group, based on their response the product will either be offered to the public or it will be offered to the birds. We hold the integrity and quality of our product to a standard higher than most.

We take great pride in the professionalism of our work.

We have an unyielding determination to achieve excellence. Though we may be involved in a wide variety of activities, we would, rather be the best than the biggest.

We stress creativity and imagination in everything we do.

From growing our produce, and designing labels and websites, to hands-on creation of our product, creativity is ever-present. While recognizing that the new way may still be today's standard, we constantly strive to find a better solution and a connection with today’s food-conscious buyers.

We make educated decisions in maintaining the purity of the ingredients we choose, and the produce we use.

We started LunaGrown with the intent of avoiding the standard accepted ingredients most often found in commercial products. This took a great deal of research which we remain proud of. We actively seek ingredients that are above ‘acceptable’. When we acquire produce not grown by us, we seek farmers who share our beliefs in sustainable agriculture.

We believe strongly in teamwork.

Teamwork is not limited to just our fields and kitchen. We believe building strong bonds with our communities, suppliers, and retailers is an implicit part of growing our team.

We consider our size an asset.

We want to be big enough to supply the demand of our gourmet retailers, yet small enough to maintain the loyalty, intimacy, and fellowship that we all treasure and that contribute greatly to our success.

Integrity and honesty are what make us LunaGrown.

We maintain high ethical and moral standards when creating, marketing, and selling our product.

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